Last week we attended the Food and Drink Expo at the NEC Birmingham. This was only our second ever trade show (although we have also done some consumer shows) and we just can’t get enough. We met some great people, got to try some yummy things (even though we weren’t looking but we were surrounded by some generous folks!) and attended some interesting talks like Alex James adventures in Foodie Land. Most importantly we created some great leads that we are currently following up on.
As we are becoming seasoned pros (well…we’re getting there) I thought I would just put together a few tips on the planning and following up of a trade show split into three sections beginning with… Continue reading



